The Foundry is excited to announce the launch of Right Relief, Right Now, a custom digital destination developed for Walgreens on Health.com. The native content hub is packed with articles, infographics, and videos, and is designed to help consumers find personalized information for acute cough, cold, and allergy relief.
A wide range of media drives to the hub, including lightbox and video playlist ad units, native touts on the Cozi app, and enhanced native and social feed video touts.
Find out if you’re a worrier or a warrior—experience the hub now.popup
For advertisers across Time Inc.'s networks and beyond, our Innovation Studio creates custom content and native advertising solutions. Formats range from virtual reality and branded entertainment to articles, slideshows, infographics and more. Experiences are just as varied, from social-first posts to immersive multimedia hubs.
Driving market momentum for the Volvo S90 with a robust content experience on The Drive
Enticing travelers through their passion points to make Dubai, Emirates’ home base, a must-see destination
Using custom content on InStyle to promote Tiffany & Co. for holidays and new collections
Encouraging consumers’ passion for single malts and spreading knowledge of Dewar’s various brands
Promoting Lonchamp’s fall lineup with gorgeous custom photos and videos
To help promote Longchamp’s new fall handbag line, InStyle drew inspiration from their various designs to create a campaign that posed the question “Are you and uptown or downtown girl?”.
InStyle created custom imagery from photoshoots throughout New York City with different Longchamp bags to help illustrate the question. The campaign garnered almost double the average amount of page views on InStyle.com.
Helping Walgreens change the conversation about beauty and the American woman via a new editorial platform
Targeting affluent travelers through a long form native hub
Expanding awareness of San Pellegrino as a leading lifestyle brand with a native custom content hub
Helping make Baume et Mercier a go-to gift for special moments and loved ones
Exploring young, adventurous consumers’ passion for undiscovered spaces with unique article and video content
Going behind the scenes with Andra Day for Pandora’s #LookOfYou campaign
Building excitement for Cathay Pacific with a lushly designed long form hub
Amplifying Milk Life’s message with content focused on goal-driven, athletic families.
Increasing awareness of Michelob Ultra as a beer for the healthy and active
Showcasing Merrick's line of organic pet care products with an Instagram famous pup
The Foundry is Time Inc.'s launchpad for new digital brands with a mobile and social focus. Time Inc. relies on its storytelling and journalistic expertise to engage audiences through their passion points, whether it's cars, breakfast, beauty or technology.
A go-to car culture and men’s lifestyle brand for car enthusiasts with original, innovative content
A site devoted to all things breakfast and brunch, including recipes, events and native programs
A new beauty vertical built into InStyle that provides a daily dose of beautiful for the young and stylish
The Foundry offers end-to-end services, acting as the content agency of record for Fortune 500 companies and designing and implementing 360-degree, multimedia content programs. We also create Brand Newsrooms for rapid-release—even daily—publication across all formats. Smaller engagements that help brands publish as needed also benefit from our consultative approach and best-in-class journalists, editors, designers and filmmakers.
Helping one of America’s largest automotive manufacturers connect with customers with a robust CRM content program
Connecting with financial advisors, high-net-worth individuals and investors using diverse content programs
Surprising and delighting Comcast’s top tier subscribers with targeted, geo-specific content
Guiding loyal consumers to discover GEICO services through how-to, hands-on advice and tools for living their best lives
Reintroducing a Lincoln classic to affluent subscribers across Time Inc. brands with a luxury content experience
Building one of America’s top medical institutions into a thought leadership standard with a multi-platform content program
Sparking consumer engagement and driving tourism to California with rich, insights-led multiplatform content
We create and deliver immersive content experiences to highly targeted audiences wherever they are—across Time Inc.'s powerful media network, in print, across all social channels and at real-time events, from Hollywood's Red Carpets to the biggest sports events and more.
INNOVATIVE STORIES and experiences informed by Time Inc.’s content DNA—which makes brand messaging feel less like advertising and more like content that offers utility, inspiration and entertainment.
NATURAL AMPLIFICATION at scale thanks to Time Inc.’s massive network, reflecting the editorial envelope that surrounds it in both style and substance.
RELEVANT + TIMELY content that connects with trending conversations and creates compelling reasons to share.
offering content solutions across a variety of formats. Our team of 125 editors, writers, producers, developers and marketers excels at producing insight-driven content of the highest quality that entertains, educates and, most important for our brand partners, engages.
SVP, Creative + Content
President, Branded Content and Native Advertising Sales
SVP, Editorial Innovation
SVP, General Manager of The Foundry
SVP, Digital Business Development and Business Operations
Creative Director, Marketing
SVP, Editorial Director
VP, Engineering - Content Distribution and Platforms
Executive Director, Ad Products and Operations
Executive Creative Director
Custom Content Director
Executive Director Business Strategy, Branded Content
VP, Creative Director
Director of Brand Innovation
Executive Director, Branded Content Strategy and Sales
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225 Liberty Street, 2nd Floor
New York, NY 10286